Beacon-based proximity marketing has become a boon for business offline in their battle of competing with online merchants and keep customers loyal & coming through their doors. 2014 saw small retailers taking a baby step into proximity marketing. earlier only big fishes in the industry like The Marriott, James Hotel, etc were adopting Bluetooth beacons in restaurants to deliver an engaging experience to their guests.
Beacon is the Bluetooth technology which transmits the data to the Bluetooth enabled smartphones. These messages can include text, media, links, etc. Sending an advertisement for restaurant dining when the user is in the range of the beacon is called Proximity Marketing.
Using a Beacon in a dining restaurant or Beacon-based digital food ordering system is the best and cheapest way of marketing your business in comparison to a traditional way of doing it with signboards, radios, television, etc. There are multiple businesses around the globe who is already using Proximity marketing and promoting their businesses.
Below are the best ways of marketing your business through proximity marketing:
Target a nearby audience with the appropriate campaign.
Connect your beacon with your keys and carry with them the whole day. From wherever you pass by you can keep broadcasting your campaign to everyone around in the area. It’s the best way of reaching out to the maximum number of people with your campaigns.
Apart from the promotional campaigns, we can send feedback forms as well to the customer to get their feedback. Connect your pocket Beacon for dining restaurants to the delivery vehicles and get some actions from parking spots and traffic signals.
Always try to gain as many as a new customer. They are more valuable than the product of the cost they purchased for and it’s always great to have the old customer retained. Even if the customer turns off the push notification, you can still connect to your customers by giving proximity beacon notifications.
Link your Facebook ID with the latest Beacon and target your customers with cookies stored on their devices. Use those cookies and reach out to the maximum number of users with targeted advertising to your customers.
Social media is the best way of approaching the maximum number of people. With this, you can understand the taste, choice of food, and preferences of the user.
There are instances of restaurants hoping to replace wait staff with tablets, going fully online for placing reservations, and leveraging digital signage to keep up with a changing menu and increasing appetites. But another gadget has found its way into restaurants everywhere and it has their managers salivating over the possibilities. Here are some of the best use-cases helpful for restaurants:
Make customers knock inside your restaurant without even entering by letting them know how busy your restaurant is at a time as well as providing real-time information on how many people are dining inside.
Restaurants using QR Codes can easily make this possible.
When it comes to winning over a customer, it’s not a bad idea to play with dynamic pricing. You could deliver incentive pricing to someone who’s never been to your restaurant. Push notification to them about this exclusive incentive pricing with the help of beacon technology.
Not only for new customers, you can send an offer to those who repeatedly visit your restaurants which will make them come again!
Instead of asking customers to pay at the counter, make them experience bill payments through the mobile app. Beacons can help them pay their bills through an app.
Restaurants can create a special menu for your loyal customer based on previous orders or selections. When they enter your restaurants, push notification to them letting them know what’s special on the menu today!
With beacons, you can offer consistent hospitality irrespective of how busy the restaurant is. You can do this by helping customers order beverages through their phones without having to wait for someone to come and take the orders.
Restaurants usually have a customer feedback form which the user has to fill but if the same thing can be done creatively with the beacon. Using beacons, restaurants can push a form to the customer phone and request them to provide the survey.
Studies found that nearly 75 % of customers who received beacon-triggered messages said it increased their likelihood of purchasing in store. Let beacons into your marketing strategy and see if you find results as well! If you are looking for a beacon development company, contact our team of experts. We have helped different industries in the USA and Europe use beacon technology to boost their growth.