Do you want to generate more sales on the Internet? And for this, have you considered to broadcast email campaigns?
You are right! Email is still the most direct and efficient way to connect with your prospects to turn them into customers. This lever in Digital Marketing is called Email Marketing.
Developing and growing your subscriber list should always be the number one priority when starting your online business. However, for your email marketing funnel to affect your audience, you need to take a more strategic and personalized approach. Creating an email marketing funnel can be one of the trickiest aspects of growing a successful online business.
In this blog, we highlight how to optimize the Email Marketing Sales funnel to generate a regular flow of prospects and then turn them into customers. It is aimed in particular at entrepreneurs, regardless of the industry, they belong to, who are ready to invest their time in Email Marketing.
Email Marketing converts better than any other social network. In fact, the email conversion rate is 50% higher than the average of other traffic sources. In addition, the return on investment (ROI) of an email campaign reaches 3,800% if implemented correctly.
So whether you run a travel portal, an eCommerce business, a logistics company, a real estate firm or any other business, Email Marketing can help you drive business. What you need is the perfect sales funnel.
Ways to build the best sales funnel for Email Marketing
Even if buying email address lists seems a great shortcut, we would never recommend it! Basically, people who do not subscribe to your contact list by themselves have very little chance of becoming future buyers. Sending them anything is a waste of time and money.
Once this principle is acquired, to start well, you need 2 tools:
With a good automation tool, you easily create your registration forms, targeted and personalized, to integrate on your company’s website wherever you want. And to maximize your conversions, you define when it is appropriate to show your forms and to whom.
For sending emails, you will need a good tool, which is easy to configure and has an intuitive interface. The right tool can help you:
Segmenting your subscriber list consists of grouping your subscribers into small groups according to specific criteria, in order to send them personalized and relevant emails. Rather than sending the same email to your entire list, send a targeted message to each segment.
Quite simply, because on average a segment:
Here are 6 criteria to help you get started:
By using the principles of a sales funnel in your Email Marketing Strategy, you will be able to guide your potential customers through their steps to strengthen the relationship, regardless of the stage, they are in. Using the “Funnel” system will help you screen potential customers who are really willing to reach the conversion stage.
Use automated messages, segment your lists, use dynamic fields to personalize your messages and view your statistics. This will help you can recognize the ideal content for your users and get better results by using the Sales Funnel for Email Marketing.
You are now ready to automate this whole process to turn your email campaigns into a lucrative business! The autoresponder is arguably the most powerful tool in Digital Marketing for making sales. Experts in Digital Marketing call this Email Automation.
Indeed, a series of well-designed emails has 3 objectives:
Once the email automation is in place, your task is almost finished. You can free up time to find other growth opportunities for your business. By setting up automatic responders, your company stands out from your competition by exploiting relationship marketing. It is a great way to automate your prospecting if you have a B2B or B2C activity.
There may be several tools in the market for automation of your Email Marketing Sales Funnel =. However, considering the features and demand, the cost of these automation tools can be higher in the long run.
In such a scenario, it would be best to own your personalized Email Marketing software or application. At OneClick IT Solutions, we make this job easy for you. Our team of experts can help you develop automation tools that will simplify Email Marketing. With our tool, you can create different types of sales funnels as well as autoresponders seamlessly. The tool also offers detailed reports and analysis for further modification of the funnel to improve results.
So, what are you waiting for? Get in touch with our experts and create your own Email Marketing tool today!