Overview of Online B2B Sales in Travel Business
The travel industry is changing at a fast pace, and the customers have become more demanding than ever before. Leading portals strive to keep things customer-friendly by offering a plethora of services and products under one roof (well, website in this case). Everything from the website, to the offers and promotions, prices of products and services must be competitive so that you can convert potential online b2b sales into customers.
Given the fact that tourism has a humongous impact on our economy, most traditional travel businesses have moved to use B2B booking engines. To meet the customers’ demands, every B2B travel portal development engine comes with an easy-to-use interface and simple navigation. It offers all types of travel bookings in one place.
Building a great repute does take a lot. What’s more important is to check reviews on a regular basis. After all, word-of-mouth and genuine reviews from customers will definitely maximize profitability. More advanced technologies are ushering in and making travel portals gain public glare.
6 Ways to Increase Online B2B Sales in Your Travel Business
1. Highlight your Unique Selling Point
The competition will be plentiful and rough too. Folks are certain to go by instinct. To ace, the marketing strategy, find out your unique selling point. This is where the B2B travel portal development engine hogs all the limelight. A well-developed portal ensures safe payment gateways, easy-to-search options for flights and hotels, and a wide range of choices for each location across the globe. Highlighting the positives will boost your business. Satisfied users will never ever be hesitant to grant testimonials. Further, it would be your task to advertise that on your website to gain potential consumers.
2. Engaging with Consumers over Social Media
Most travelers are seen to be active across popular social media channels. They like talking about exotic locations, sharing experiences & also expressing preferences.
This is the right time for using a B2B engine to multiply conversations. A B2B travel portal allows you to address business and leisure travelers. Engage in social media listening and try to note the reviews and comments. Make efforts to receive feedback and come up with better-tailored marketing strategies.
3. Add-Ons in Your Travel Business
You are always open to suggest your additional services that may add value to potential users. For example, say the clients want to visit Greece, you can easily suggest lunch & dining options.
You may even suggest local tourist guides to help with site-seeing sessions. These moves will make sure that the experience of consumers is all the more worthwhile. Complementary services and special offers are something everyone looks for!
4. Chalk out a Travel-Niche Market
A way to boost your online b2b sales in the B2B travel portal development market is to establish a core niche. Your niche does not necessarily have to be rare or complicated. It just needs to be unique and one of a kind.
Niche would imply you’re more focused on things that your competitors are not. You can always arrange for offbeat treks and romanticize a couple’s journey. This kind of segmentation seems to be on the rise in terms of popularity. This is also because the competition is rather cut-throat.
5. Online Booking Amenities
The Internet has changed our lives for the better. It has generated more money by booking than ever! So, provide the user with an easy online booking privilege. This will sell like a hot cake. Via an online booking medium one does not need to be off the desk. A 24/7 system will make the booking process a cakewalk. Using chatbots for this purpose can also help you address the requests and queries of customers across the world. This completely safe process will win hearts and mint you more money for certain. However, you will need an expert B2B travel portal development company for designing your website and integrating all the essential features.
6. Make Your Interface User-Friendly
An aesthetically designed yet simple interface would guarantee more sales. Make very certain that the interface has easy-to-use menus. If your platform is easy to navigate, you do not have a single reason to worry. An easy interface is exactly like a goldmine. Most users would love to reach you without the slightest doubt.
Make your portal convenient and easy to handle. This is the single way to a consumer’s heart. List all essential information without fail. Never forget to answer queries pertaining to travel. Generate an automated query-answering chatbot, if the need be. In this way, you would be able to ace the game. The above-mentioned measures of using a B2B travel portal would also reduce your workload thereby making the process hassle-free.
If you are looking for travel portal development solutions, OneClick is a popular company in India & USA that offers customized and white-label B2B and B2C booking engines. Connect with us for a no-obligation quote for your project.