What is Proximity Marketing
Year 2016 is off to a great start for the latest beacon industry with Google having announced Chrome support on Android for Eddy-stone beacons. You ask why? – well, for one Android makes up 80% of the smartphone market. And the release of Chrome support on Android for Eddy-stone enables 800 million additional users to seamlessly interact with beacons.
A number so huge that it will play a significant role in the widespread adoption of beacons beyond the early adopters. According to ABI Research, over half of the 400M beacons in 2020 will be Eddystone enabled.
“Get closer than ever to your customers. So close in fact that you tell them what they need well before they realize it themselves” – Steve Jobs.
How Eddy-stone Works
However, the strongest USP of Eddy-stone beacons lie in their capability to broadcast a URL and talk to an app at the same time. This way, if you are looking to grow your app’s audience, the first interaction could be made via the Eddy-stone-URL; wherein you could present the key value factors offered by the app thus nudging the users to download the app. Once the user has installed the app, you can provide your users with additional app features like in-app notifications, navigation etc. via Eddy-stone-UID. Thus, Eddy-stone goes a long way into helping businesses kick-start their proximity campaigns if they have been hesitant to do so, due to the lack of an app or a sizeable app audience.
Latest Beacon – Why to move with this rather than classic campaign methods
The most interesting and easy way is without even knowing the details of the customer who enters to the shop we can send personalized message within their phone notification screen.
Use latest beacon to drive footfalls and deliver a delightful experience to customers who walk in. Track hourly footfalls to adjust happy hours and promotions.
Whether you need to drive customer engagement, increase sales, or build loyalty through personalized beacon marketing, setting up campaigns takes minutes as well as schedule the campaign and relax. Without a need of depending on other platforms and spending money in traditional marketing techniques.
If you are planning an Eddy-stone beacon pilot, take a look at latest beacon that includes everything you need to kickstart your campaign in under 15 minutes. Using latest beacon you can set up your own campaign, without a developer’s help!