Beacon-based proximity marketing has become a boon for business offline in their battle of competing with online merchants and keep customers loyal & coming through their doors. 2014 saw small retailers taking a baby step into the proximity marketing earlier only big fishes in the industry like The Marriott, James Hotel, etc were adopting beacons to deliver an engaging experience to their guests.
But in 2017, with the explosion of supply of beacons, the price has significantly lowered, and functionality has gone up to the point where they are within reach for even small restaurants.
There are instances of restaurants hoping to replace wait staff with tablets, going fully online for placing reservations and leveraging digital signage to keep up with a changing menu and increasing appetites. But another gadget has found its way into restaurants everywhere and it has their managers salivating over the possibilities. So this week we present to you best use-cases helpful for restaurants.
1) Let customers know how crowded you are before they arrive
Make customer knock inside your restaurant without evening entering the restaurant by letting them know how busy your restaurant is at a time as well providing real-time information on how many people are dining inside.
• Let them know what is the special being cooked today!
• Offers they get on the most wanted food
2) Custom pricing
When it comes to winning over a customer, it’s not a bad idea to play with dynamic pricing. You could deliver incentive pricing to someone who’s never been to your restaurant. Push a notification to them about this exclusive incentive pricing.
Not only for new customers, you can send an offer to those who repeatedly visit your restaurants which will make them come again!
3) Tableside services
Instead of asking customer paying from their counter, make them experience pay bills through the mobile app. Beacons can help them pay their bills through an app.
4) Tailored menu
Restaurants can create a special menu for your loyal customer based on the previous orders or selections. When they enter your restaurants, push notification to them letting them know what’s special on the menu today!
5) Automate the process of ordering
With beacons, you can offer a consistent hospitality irrespective of how busy the restaurant is. You can do this by helping customers order beverages through their phones without having to wait for someone to come and take the orders.
6) Customer Feedback
Restaurants usually have a customer feedback form which the user has to fill but if the same thing can be done creatively with the beacon. Using beacons, restaurants can push a form to customer phone and request them to provide the survey.
Studies found that nearly 75 % of customers who received beacon-triggered messages said it increased their likelihood of purchasing in store. Let beacons into your marketing strategy and see if you find results as well!
To know more about beacons and how it can help your business let’s schedule a demo!