Food ordering solutions has always existed, but the development of e-commerce and the widespread diffusion of the smartphone have given it a new dimension by promoting the development of instant delivery or on-demand food delivery apps.
The confinement has forced catering players to speed up the digitization of their activity. Online operators have therefore taken the opportunity to increase their network of partners.
As your customers are increasingly mobile, is it relevant or not to develop your own food delivery application?
In a world where consumers are increasingly turning to an on-demand lifestyle, restaurants are seeing an increase in demand for multi delivery food apps. The forecast growth estimates for the restaurant industry are around 3%, but when it comes to food ordering solutions, it goes up to over 13%.
The demand for delivery is also expected to lead to increased sales across the restaurant industry.
In 2020, Morgan Stanley bank predicted that the food delivery industry could account for 11% of all restaurant sales or a total of $32 billion.
However, customer food delivery app development is not always practical for a restaurant:
You will need to master new technologies, train yourself, and perhaps make a change in the way you operate. This might give you some headaches, but if these changes are made correctly, shipping may be chargeable.
And if you already offer take-out, moving to the delivery stage could increase your sales and increase customer loyalty.
Integrating restaurant delivery doesn’t happen overnight. In order to take advantage of this new source of income, you must have a well thought out strategy to avoid confusion for employees and consumers.
If deliveries are an important strategic focus for you, this is the best way to preserve your independence. Even if you want to be present on the delivery platforms (because you have no choice, because your customers are there, because you need them) you should consider your own customer food delivery app development. Yes, this implies investments and good daily management, but these tools will allow you to enrich your database, to keep the link with your customers, to control your image, to develop targeted marketing operations, and to secure your trade, whose main asset remains the customer data.
Too often, mobile restaurant sites are an exact replica of the desktop version. Also referred to as food delivery clone app development. However, the mobile version of a website must be treated as a second site, designed and optimized for tablets/phones in terms of ergonomics, design, content, etc. All this to offer a better browsing experience to your customers. clients.
Again, an application should not be developed for the purpose of being a clone of another website like Grubhub or Ubereats. It must meet a specific need and have completely different standards of use. The top 5 categories of downloaded applications are games (50%), social networks (34%), weather (28%), instant messengers (27%), and banking (22%). The competition in food delivery solutions is therefore fierce; for your application to end up on your customers’ phones, it must represent real unique added value.
Make sure your technology is up to date. Integrating an ordering platform with an existing point of sale system is just one way for restaurants to receive orders.
Make sure there is a dedicated area for this technology (tablet, cash register, computer with a printer) to communicate with the kitchen.
If, for example, your point of sale is in an area that does not receive a signal, you will not be able to receive an order.
Nothing should be left to chance; everything should be prepared to avoid confusion. Either way, your point-of-sale system is likely to be your most powerful tool in your equipment. Be sure that it is well suited to your needs, and to any changes you want to put in place.
These factors might affect the food delivery app development cost but are crucial for the success of your app.
If your staff find themselves dealing with room orders, take-out, and door-to-door delivery overnight, there’s a good chance that this will generate tension and errors.
Separate the two universes well.
It may be a good idea to assign an employee to be responsible for delivery tasks. This employee will be trained and specialized in delivery. This employee can take care of processing orders, packaging, preparing take-out bags, and verifying orders before handing them over for delivery.
Planning, developing, and maintaining food delivery solutions is a real investment of time and money. It is a definite advantage if it brings real unique value to your customers. In any case, a regularly updated mobile friendly (or responsive) site is now mandatory and should be your first investment.
Whether you are looking for food delivery clone app development like Grubhub or want to hire dedicated developers for food delivery app development, contact our team.