Care/of takes on the vitamin industry with customized nutrition packs

Craig Elbert and Akash Shah There’s no end to the bottles, packs and pills of various nutritional supplements out there, but vitamin startup Care/of plans to stand out by tailoring the vitamins you pop to your specific needs. The startup joins a growing number of others in tech hoping to cash in on the lucrative vitamin industry. Elysium offers pills they say will boost longevity; Ritual makes vitamins for women;… Read More


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