Even though the year 2021, marked by the pandemic, has been a highly anxiety-provoking time, the eCommerce web development market continues to develop, bigger, and stronger than ever.
The e-commerce sector is expected to see a growth rate of 265%, from $ 1.3 trillion in 2014 to $ 4.9 trillion in 2021. The consistent trend is clearly upward, with no sign of a decline. Global e-commerce sales continue to engulf the global retail market. By 2021, online sales will represent 17.5% of total retail sales worldwide. This means that there is still enormous growth potential for eCommerce platform development in the years to come. So, if you haven’t yet taken the plunge to create your online store, it’s now!
We’re here to give you an exclusive insight into top eCommerce web development trends for the future and beyond. The goal is to inspire you and spark new ideas in you. Prepare to build a successful business for years to come.
Top eCommerce Website Development Trends
Progressive web apps are a trend that must continue to develop in because it is profitable and more advantageous than native applications. The use of devices and websites has facilitated the rise of e-commerce. PWA combines mobile and web and provides entrepreneurs with benefits like an increase in average conversion, mobile traffic boost, better engagement, and better customer experience.
2. IT Outsourcing
As out of place as it may sound in this list of eCommerce web development trends, COVID has led to businesses putting more emphasis on improving the customer experience instead of wasting their time and energy on back-end data. Inarguably, it outsourcing your eCommerce web development project to experts will ensure you have a feature-rich, highly functional, and efficient application.
With COVID-19 reducing the number of physical store visits, customers miss the real-life experience of looking at the products. Blending AR/VR is the need of the hour if you want to engage customers effectively with your business.
For example, in the world of optics, there is no longer any need to go to a physical store. Just go to the online store, in 3 clicks you can view the pair of glasses of your choice. Similarly, in the case of virtual reality, users are immersed in the digital world. With a virtual reality headset used in real estate, people can move around their future homes without it being yet real. This is a fabulous technological feat and will be an integral part of the 2021 top mobile commerce trends.
On e-commerce sites, companies use augmented reality much more than virtual reality, because, for this one, you need a VR mask to be totally immersed, while for augmented reality you just need a camera and screen.
In our opinion, augmented reality will be used much more than virtual reality on websites and e-commerce, due to its accessibility and ease of use.
4. Voice Search
Voice search has been around since 2011 and has never been so popular on the web. More than 30% of searches on the web are now done orally. And this is not surprising because on average humans pronounce 140 words per minute while they do not write an average of 40 words. With Alexa, and Google Home gadgets becoming an integral part of homes and offices today, using the voice search options has become more convenient.
In the world of e-commerce, purchases by voice search are democratizing and becoming more and more frequent, the advantages of this new trend are:
- Speed of execution
- Saving time
- Facilitates searches in complex environments (while driving, working at home, etc)
- The response is instantaneous
By adapting to these eCommerce technology trends in your mobile or web application development, your site will be more qualitative and will allow you to have better visibility and generate traffic.
5. Virtual Payment Methods
For several years, multiple payment gateways have been democratized in the e-commerce market. One in two people has already made online purchases; any business with a website or a Marketplace could benefit from new payment techniques popular with users.
The new payment methods on e-commerce sites are diverse and varied, this facilitates purchases, is as efficient as possible, and payment is secure:
- Mobile payment (Apple pay, Android pay, Samsung pay, etc.)
- Wallets (digital wallet)
- Payment via email or SMS (this method is used with authentication on your bank’s mobile application )
- Biometric recognition (Touch ID)
- In-app purchase: buy online without leaving the initial application (Youtube, Snapchat, Instagram)
This technique uses artificial intelligence to better understand what the customer is looking for. It is used more and more by companies, in order to create an interactive space with their customers. Without needing to place a person behind the screen, the chatbot offers online shopping suggestions and advice to customers to assist them with various processes and operations.
The use of chatbots – which represents one of the best eCommerce web development trends – has a host of advantages:
- Permanent availability: Operate 24 hours a day, 7 days a week;
- An immediate response: respond quickly to frequently asked questions;
- Sales dynamics: Offer customers suggestions that perfectly meet their needs;
- Better targeting: Collect information to help better understand customer preferences.
7. Mobile Websites vs Mobile Apps
The world is witnessing an increase in mobile shopping for various reasons. These include the fact that most people bring their mobile devices wherever they go, from the office to the bathroom. Additionally, smooth shopping experiences through apps make shopping on mobile devices easier, as does the proliferation of mobile wallet solutions, such as Apple Pay and Google Wallet.
For first-time entrepreneurs, mobile is especially important as it has been found that small retailers have up to 30% higher mobile conversion rates than large retailers.
Not considering mobile devices when developing your eCommerce platform development strategy can be detrimental to your business.
Mobile shopping has a bright future in 2020 – 66% of Americans believe mobile payments will replace card payments, and 61% say the same for cash. And that’s not all, mobile will dominate online sales by 2021, with 54% of sales.
These eCommerce web development trends will prepare you for the near future. You can include them in your ongoing practices as well as add them to your eCommerce platform development strategy for better results. These trends will not only prepare you to meet consumer demands but also offer a competitive edge to your eCommerce portal.
Need help implementing these e-commerce technology trends? Contact our team of experts to integrate these latest technologies in your eCommerce website or app.