Beacon in the traditional world is descried as “Intentionally conspicuous device designed to attract attention to a specific location”. Modern era distinguishes them as a physical device that broadcast advertisement information in small bytes to nearby electronic portable devices (i.e Smart phones).
Smart phones within 80-100 meters range of Beacon devices having Bluetooth ON, gets a push notification.
Google introduced Eddystone technology in July 2015, this technology helps to send meaning information as notification to Mobile devices without having any particular app installed. Additionally Bluetooth technology is going beyond the boundaries with range/distance/proximity and latest BLE 5.0 has four times the range, two times the speed, and eight times the broadcasting message capacity of older versions of Bluetooth.
Beacon Technology is most loved proximity marketing technology for two key reasons a) beacons are very efficient with life span of 1-3 years, b) No specific app needs to be installed for receiving information on Smart phone. Proximity marketing leverages two influential trends of modern times: mobile devices and digital adaptation. Mobile devices have become an interface for consumers to research, share, connect and buy instantaneously. A proximity platform capitalizes on this trend to create an opportunity for marketeers to reach out to their customers anywhere, anytime!
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