How to Boost Sales With Travel Agency Software

There is no denying that the travel industry is revolutionizing at a very rapid pace. Even travel agencies and tour operators depend on modern-day technology to fulfill their customers’ growing demands. As a result, companies need to opt for a travel agency software that not only streamlines operations but also helps in improving customer relationships with data-driven decision making.

According to a report from Statista, by 2025, travel and tourism revenue is estimated to reach US$955.94bn. To tap the potential of this growing market, agencies need to opt for better travel software applications that automate, personalize, and scale their operations. Continue reading as this guide discusses the right methods to leverage a tool for increasing bookings, boosting ancillary sales, and future-proofing your business.

The Rising Need for Travel Agency Software

With a growing market size, customer demands are also evolving. No traveler opts for services that are limited to basic features like customized packages and booking management. Customers now expect a personalized experience that enriches them with multiple options, modules, security, and 24/7 availability. All this can be achieved effortlessly with a feature-rich travel agency application software.

Benefits at a Glance

Before you start a travel agency online, take a quick look at how much a travel industry software​ can make a difference to your workflow, operational efficiency, and customer experience.

8 Must-Have Features in Travel Agency Software to Maximize Sales

Table of contents

Now that we’ve established the importance of travel agent software, let’s quickly discuss the features that differentiate a good program from a bad one.

1. Real-time Booking & Inventory Management

The travel itinerary software should be able to provide real-time information from all the integrated modules or services without any unwanted delays. This goes for all data like seat availability, listings, pricing, etc. This not only helps in managing booking effectively but also helps the companies to avoid overbooking and last-minute cancellations.

2. User-friendly Frontend with Mobile Responsiveness

Customer experience is the top priority for B2B or B2C businesses, travel agents, and tour operators. The travel booking software should be able to optimize this practice a bit further by streamlining the accessibility of the portal. What’s more, you must be able to provide the same service with a mobile application just as good as your web version.

3. Multi-currency & Multi-language Support

When it comes to selecting software for travel agencies​, multilingual support is something that should be overlooked. This feature allows global customers to engage with the platform in their preferred language. Additionally, the travel agency software should also be capable of accepting payments via multiple modes like cards, crypto, net banking, etc.

4. Dynamic Packaging and Cross-Selling

These two are yet another important factors that your chosen travel agency software application should offer. Dynamic pricing simply allows the customers to choose from customized packages offering various services like flights, hotels, rentals, etc. With cross-selling, travelers can choose from additional services like insurance or upgrades for a better experience.

5. Integrated CRM & Customer Analytics

Any travel agency software that makes it hard for your team to collaborate with each other is simply not worth it. Opt for a smart solution that centralizes customer data to provide personalized experiences and make data-driven decisions. The detailed insights will not only help in tracking sales but also in analyzing marketing campaign performance. 

6. Review & Rating Collection

These qualities help the travel agencies in attracting new customers and gaining their trust. By showcasing your expertise via reviews and ratings on platforms like Google, TripAdvisor, and Facebook. There are a few software for travel agencies​ that use AI to analyze reviews and provide insights for service improvement. 

7. AI Chatbots for 24/7 Support

Handling all the user queries manually just keeps on getting difficult for a growing business. To avoid such a challenge, make sure that your travel agent software is equipped with AI-powered chatbots and virtual assistants that are available 24/7 for your customers. This will make a huge difference in user experience as they will get instant answers for their problems.

8. Marketing Automation Tools

No travel solution is good enough on its own. Travel software applications are the best when complimented with smart automation tools that help in lead nurturing, email campaigns, and social media management. The integrated features should be considered to streamline the operations efficiently.

Strategies to Increase Sales Using Travel Agency Software

Only depending on travel industry software is also not enough. You must be prepared with actionable strategies that can assist you in standing out from the crowd. Refer to some of the most effective strategies you can use to expand and optimize your travel business.

Offer More Than Your Competitors

There is no arguing the fact that your services must be better and extensive than your competitors. By providing niche and must-have services like insurance, airport pickup, visa assistance, etc., in your travel itinerary software​, your customers will feel valued. For a better experience, you can also consider providing rich listings like images, itineraries, and maps.

Tap into Ancillary Revenue

Make your travel agency software one-of-a-kind by promoting ancillaries that travelers didn’t even know they needed. Promote upgrades, activities, travel gear, and much more to gain attention from new customers. You can also utilize AI for upselling based on customer behavior and upcoming trends.

Leverage User-Generated Content & Reviews

Do not refrain from showcasing your happy customers. Try to reflect as many testimonials as possible for any travelers who land on your travel portal. There are multiple ways to do that with travel industry software​ , such as by automating review collection after any successful trip.

Build Your Online Presence

The best way to attract a new audience is by making your services visible on search engines. Post SEO-optimized content regularly to gain higher ranking on Google or Bing. Also, get active on social media to interact with the new-gen audience. Lastly, also consider running referral programs to promote discounts to both new and exiting customers.

Personalize Deals & Promotions

Knowing your customers is also an important part of succeeding in the travel business. This can mainly be done through customer insights provided by your travel itinerary software that informs you about the user’s history. Use this data to send curated offers and automate promo campaigns within CRM.

Analyze, Optimize, Repeat

There is no end to evolving your services as per the growing customer demands. However, this process can be streamlined for better results with minimum hassle. Use travel booking software​ dashboards to identify best-selling packages. Additionally, consider implementing an A/B test for landing pages and calls to action.

Why Sales Are Stalling: Challenges Travel Agencies Face

There are quite a few reasons why it has become difficult for OTAs, travel agencies, tour operators, B2B and B2C businesses to scale their operations effectively. Let’s take a quick glance through the issues and discuss the solutions later:

• Despite the growing competition, companies are not evolving to offer something unique. Most of the travel agencies offer the same services with different branding.
• Not focusing on brand visibility can also be a reason why some online travel agencies fail to leave their mark in the market.
• Trying to do the tasks manually can sometimes delay the operations and impact user experience significantly.
• Relying on outdated booking processes and not evolving with standout features tempts existing customers to go after another business.
• Finally, the lack of customer engagement tools is yet another factor that drives customers to the hands of the competition.

However, these challenges can be addressed effectively by utilizing a travel agency software, which can help in multiple ways, such as:

How OneClick Travel Software Can Skyrocket Your Sales

Here are a few reasons why you should consider partnering up with OneClick to streamline your business with a friction-free travel industry software​.

• Expertise: With 12+ years of experience in the travel industry, we operate with a dedicated team of 200+ developers and more than 30 frameworks.
• Multi-service: Create a unified travel platform with our ready-to-deploy modules on flights, hotels, tour packages, activities, car rentals, and much more.
• Scalable: Add any GDS APIs of your choice at any interval of time without affecting your ongoing workflow.
• Flexible Pricing: Only pay for the services you choose. Our transparent offers are designed for businesses of all sizes.  
• Security: We develop travel software applications compliant with all the industry  standard regulations such as CCPA, GDPR, and CCPA. 

Your Next Chapter in Travel Sales Begins with OneClick

Boosting sales in the travel industry isn’t about pushing more; it’s about selling smarter. The right travel agency software empowers you with automation, insights, and customer-centric tools that deliver consistent conversions. Ready to level up? OneClick has the tech, the team, and the tools to help you thrive.

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