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CakeCourier
Digitising Cake Ordering for Long-Distance Gifting
Problem Statement
Key Pain Points
- Customers outside Lagos or abroad struggled to send cakes on time due to fragmented and unreliable delivery options, causing frustration and missed celebrations.
- Buyers faced unclear communication from vendors, leading to delayed updates, last-minute cancellations, and overall uncertainty in gift delivery.
- Manual inventory management and order tracking caused errors, slow processing, and inconsistent fulfilment, increasing delays and operational inefficiency.
- High-order drop-offs and lost sales resulted from platform limitations, reducing revenue potential and preventing monetisation from long-distance gifting.
- Customers had no way to track baking, dispatch, or delivery in real time, creating anxiety, low confidence, and dissatisfaction.
- Event planners and bulk buyers struggled to coordinate multiple or scheduled deliveries, leading to confusion, missed deadlines, and poor user experience.
Key Metrics
Long-Distance Delivery Reliability40%
Vendor Communication & Responsiveness35%
Manual Inventory & Order Tracking Efficiency25%
Revenue Capture / Sales Conversion30%
Bulk or Scheduled Orders Coordination20%
The Solution
Delivery to customers outside Lagos or abroad
Geo-based vendor matching ensures only bakers who can reliably deliver to the recipient’s location are shown, reducing delays and missed celebrations. This optimises logistics, guaranteeing timely deliveries even for long-distance or international orders.
Unclear vendor communication
Real-time notifications for baking, dispatch, and delivery stages keep customers informed and confident about their orders. Automated alerts minimise dependency on manual vendor updates, reducing last-minute cancellations and uncertainty.
Manual inventory and order tracking
A centralised vendor panel and admin dashboard automate inventory and order management, eliminating errors and improving operational efficiency. The system provides a clear overview of stock levels and order status, enabling proactive management and faster processing.
High-order drop-offs and lost revenue
Streamlined checkout, scheduled deliveries, and vendor verification boost conversions, reduce drop-offs, and increase revenue from long-distance gifting. Personalised recommendations and smooth UX encourage repeat orders, maximising monetisation opportunities.
Lack of real-time tracking
Live order tracking with visual progress updates from baking to delivery increases transparency and user satisfaction. Customers can confidently plan surprise gifts knowing exactly when their cakes will arrive.
Bulk order coordination issues
Bulk order management and scheduled delivery modules simplify planning and ensure timely fulfilment for multiple orders. Admins and event planners can monitor all orders simultaneously, reducing errors and improving efficiency for large-scale deliveries.
A celebration-first platform that empowers users to send cakes from anywhere with trust, real-time updates, and high-quality service.
Our Approach
1
Discover Phase
- Interviewed diaspora users
- Analysed Lagos baker behaviours
- Studied social media orders
- Identified delivery pain points
Deliverable:
Stakeholder Interview Notes, Competitor Review
2
Architecture & Planning Phase
- Created buyer user flows
- Designed vendor journeys
- Prioritised mobile-first UX
- Mapped trust-building features
Deliverable:
User Journey Maps, Feature Prioritisation Matrix
3
Development & Integration Phase
- Conceptualised scheduled deliveries
- Developed live tracking flows
- Drafted vendor onboarding
- Built notes & packaging modules
Deliverable:
Wireframes, MVP Feature List
4
Testing & Optimisation Phase
- Implemented user website
- Deployed vendor panel
- Rolled out admin dashboard
- Integrated real-time tracking
Deliverable:
Fully Functional Platform, Vendor & Admin Dashboards, Order Tracking System
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OneClick Expertise in Various Full-Stack NodeJS Combinations
Our NodeJS developers employ various combinations of modules, frameworks, libraries, and tools to build efficient and scalable applications. Here are some common combinations in the NodeJS programming language for various purposes:
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Node.js + MongoDB
MongoDB with Node.js (via Mongoose) provides a flexible, schema-less database perfect for evolving data models like orders, user profiles, and vendor inventories. Enables rapid iteration and horizontal scaling.
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Node.js + Google Maps API
Integrating Google Maps API with Node.js powers real-time geolocation, vendor matching, delivery routing, and live tracking using Distance Matrix, Directions, and Geocoding services.
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Node.js + Paystack
Paystack with Node.js ensures secure, localized payment processing in Nigeria via cards, bank transfers, USSD, and webhooks - with transaction verification and refund handling built-in.
Team Structure
| Role | Responsibility |
|---|---|
| Project Manager | Coordination, timeline tracking |
| Business Analyst | Requirements analysis and flow mapping |
| Solution Architect | System architecture, technology strategy |
| UX/UI Designer | User-facing and vendor-facing interface design |
| Frontend Developer | Website and dashboard development (React.js) |
| Backend Developer | Order logic, vendor APIs, and admin control (Node.js) |
| QA Engineer | Functionality, regression & performance testing |
| DevOps Engineer | Deployment, CI/CD, performance scaling |
Technology Used
Languages
Node.js Frameworks
Database
- MongoDB
- Mongoose ODM
APIs & Integrations
- REST APIs
- Google Maps API
- Paystack API
- Socket.IO
Architecture & Performance
- Monolithic / Modular Monolith
- Microservices-ready
- Redis
- apicache
- node-cache
Security
- JWT
- Express Rate Limit
- Paystack Webhooks + Signature Verification
- Environment-based Secrets
Tools & DevOps
- npm
- Postman
- Swagger
- Webpack
- Vite
- Socket.IO
- Axios
- GitHub
- GitLab
- GitHub Actions
- GitLab CI/CD
- Docker
- AWS EC2
- Elastic Beanstalk
- ECS
Cloud & Infrastructure
- EC2
- Elastic Beanstalk
- S3
- CloudFront
- RDS
- Lambda
Third-Party Services
- Google Maps
- Paystack
- SendGrid
- Nodemailer
- WhatsApp Business API
Testing & Monitoring
- AWS CloudWatch
- Google Analytics
- Jest
- Custom logging
- Sentry
AI-Assisted Development
- GitHub Copilot
- ChatGPT
- Gemini
Design Samples
Comprehensive design system and development samples demonstrating the technical excellence and visual appeal of the Outfitter platform.
Competitor Analysis
| Parameter | Competitor | Our Solution | Opportunity |
|---|---|---|---|
| Platform Focus | Local cake sellers | Long-distance cake gifting | Serve remote users with trust and reliability |
| Vendor Verification | Unregulated vendors | Curated & vetted bakers | Reduce delivery failures, build trust |
| Order Tracking | Manual follow-ups | Real-time baking & delivery updates | Increase transparency, reduce anxiety |
| Delivery Coordination | Disorganized logistics | Location-based vendor matching | Ensure timely deliveries and on-time gifting |
| Revenue Potential | Limited/unstructured | Optimised for long-distance gifting | Capture diaspora market and bulk orders |
Project Outcomes
Geo-Based Vendor Matching
Geo-based vendor matching ensured timely cake deliveries for customers outside Lagos or abroad, reducing missed celebrations and boosting customer satisfaction.
Real-Time Notifications and Alerts
Real-time notifications and automated alerts minimised dependency on manual vendor updates, cutting last-minute cancellations and increasing trust in the platform.
Centralised Dashboards
Centralised vendor and admin dashboards reduced errors in inventory and order tracking, speeding up processing and improving vendor management efficiency.
Streamlined Checkout and Verified Vendors
Streamlined checkout, scheduled deliveries, and verified vendors reduced order drop-offs, increased successful transactions, and maximised revenue from long-distance gifting.
Live Order Tracking
Live order tracking provided customers with clear visual updates from baking to delivery, increasing confidence and repeat usage.
Scheduled Delivery and Bulk Order Management
Scheduled delivery and bulk order management modules simplified planning for event planners and large orders, reducing errors and improving large-scale delivery success.
Key Outcomes Metrics
| Key Outcomes Metrics | Before | After |
|---|---|---|
| Long-Distance Delivery Reliability | 40% | 92% |
| Vendor Communication & Responsiveness | 35% | 95% |
| Manual Inventory & Order Tracking Efficiency | 25% | 88% |
| Revenue Capture / Sales Conversion | 30% | 85% |
| Bulk or Scheduled Orders Coordination | 20% | 90% |