Amadeus Fare Families

Amadeus Fare Families also called Branded Fares is the feature inside Amadeus GDS that allows airlines to package and display their fare products with associated conditions, benefits, and branding. Instead of showing a raw price, airlines present fare tiers: Economy Light, Economy Classic, Economy Flex, Business each with clearly defined rules around baggage, changes, refunds and upgrades.

For travel platforms, Fare Families transform the booking experience from a price list into a product comparison which directly increases conversion rates and average booking value.

• Fare brand name and airline defined tier label

• Included baggage allowance per fare

• Change and cancellation conditions

• Upgrade eligibility and loyalty miles accrual rate

• Cabin class and seat selection rules

Platforms that display Fare Families alongside price see higher engagement, fewer post-booking complaints and stronger upsell revenue from ancillary add-ons. With the rise of NDC, Fare Families are becoming even richer airlines are pushing exclusive branded fare content through NDC not available in traditional GDS.