7 Quick UX Fixes to Boost User Engagement

Let’s be honest: More often than not, it is the sense of usability or the design that draws the attention of users, not the catchy headline or the slick graphic. Should your UX fail to deliver people may blaze through your loading screen faster than you can imagine. But that is not a problem because the solutions generally are not as complicated as they appear to be.

This time, we’re going to take you deeper into some of the biggest UX blunders that may hurt engagement and how to solve them.

Primary, secondary and tertiary aren’t they just attractive patterns? No, actually, colors provide a mood. Yellow gives joy; blue means peace and other neutral colors… Well, they’re just sort of present. If your design doesn’t inspire a feeling, users can get disinterested without actually realizing what happened.

Therefore, the first thing ones should consider before going ahead to paint the interface with any random color is the energy that they want their interfaced to portray. Choosing the proper color will generate more user satisfaction and embody better with your content.

Large, unbuttoned buttons shout “Due click! here “and things work as they say. Make your key links become buttons to make calls-to-action sticky and help the people to find out the next course of action. Just make sure they’re the right size: large enough to impression but not excessively large. Especially if you’re designing for screens that one hand is all you can use, give those thumbs some attention.

Slow web app kill all type of engagement. Each second you delay your interface, each second you slow down the response, user interest decreases. Carefully review and load your code, graphics and where possible provide a portion of a list on a new page instead of a full list. In today’s world it again becomes very important to take time while nobody of us has time to spare.

Broken links = broken trust. A broken link is not just inconvenient, it is the cause for user to log out. Oh, and of course, many of you know the cruel face of the 404 page much too well. So, make it fun! But seriously, link checking and repairing should be at the top of the list.

Interactive tools such as navigation need to be smooth which means that if they are not your users will not wait to master them. Make your user’s journey more fluid by anchoring links that allow you to scroll between sections. Even better? Organize it with a list of topics and subtopics to make sure people doesn’t need to scroll much to find what he/she looking for.

If there’s too much going on in your layout or if it looks like a mess, things like engagement are going to suffer. It has been found that users require some measure of time or space (white space) to assimilate content. Avoid headaches: use headlines, lists, and other elements that will make your design easy on your eyes. What that means is, sometimes those with less actually do have more than those with many.

One of the biggest mistakes that website owners can make is creating video links that take viewers to other Web sites. Embedding videos directly onto your page keeps users where you want them: on your website. Of course it uses a little more time and resources, but it is worth it just for that efficient experience.

In other words, a sole focus on enhancing user engagement is the interplay between usability and accessibility. Hurry up, no rough edges, and no fuss; in that way, users will return for more fun. It is astonishing what can be done: such apparently trivial tasks as fixing the links, cleaning up the visuals, and stripping down all the extras.

Craving for more advice on how to improve your UX?  Contact us today to Leverage Our UI/UX Expertise