Collect & Process Trip Feedback with Google Sheets and Email Notifications

This n8n-powered automation helps travel agencies and hospitality businesses collect structured guest feedback automatically after trips or stays.

It starts by identifying travelers who completed previous trips, then sends them a personalized email containing a feedback form link.

Once the traveler fills out the form, the workflow automatically captures the feedback data and stores it neatly in Google Sheets for easy tracking and analysis.

This system ensures you never miss valuable customer insights - helping you continuously improve travel experiences, hotel services and overall guest satisfaction.

1. Automated Feedback Request Emails

The workflow automatically identifies past travelers and sends them a customized email inviting them to share their trip experience via a feedback form.

2. Seamless Feedback Collection

Once the customer submits the form, n8n automatically captures the data (name, rating, comments, trip details) and stores it in your Google Sheet.

3. Centralized Data Management

All feedback entries are recorded in a single Google Sheet, giving your management team a real-time view of guest satisfaction trends.

4. Continuous Service Improvement

With structured data collection, you can easily identify improvement areas - from hotel services to food quality or tour experiences.

5. Fully Automated & Reliable

No manual work. No missed entries. The workflow handles everything - from sending emails to storing data - ensuring smooth, hands-free operation.

• Travel Agencies: Automatically email post-trip feedback forms to clients after they return from a trip.
• Hotels & Restaurants: Request dining or stay experience feedback from recent guests.
• Tour Operators: Collect traveler opinions after tour completion for better future planning.
• Corporate Travel Desks: Gather employee satisfaction reports after official travel.

Each use case improves response rates, saves time and ensures structured feedback management.

Built on n8n’s automation platform, this workflow connects your email, forms and Google Sheets for an effortless feedback process.

Email Automation

• SMTP / Gmail Integration: Sends automated feedback form invitations to past travelers.

• Personalized message templates with traveler name and trip details.

Form Collection

• Google Forms / Typeform / Jotform: Used to collect structured feedback responses.

Data Storage

• Google Sheets: Automatically appends or updates rows with new feedback data.

• Stores traveler name, trip name, rating, comments and submission timestamp.

Notification & Monitoring

• Optional Email Alerts: Notify your internal team upon each new feedback submission.

• Logs & History: Each workflow execution is tracked for reliability and auditing.

Step 1: Identify Past Travelers

The workflow checks your internal database or Google Sheet for travelers who completed their trips recently.

Step 2: Send Feedback Request Email

An email is automatically sent to each traveler with a personalized message and feedback form link.

Example: “Hi [Name], we hope you enjoyed your trip! Please take a minute to share your experience.”

Step 3: Wait for Response

The workflow waits while the traveler fills out and submits the feedback form.

Step 4: Trigger – New Feedback Submission

When the form is submitted, n8n automatically detects the new entry.

Step 5: Store Data in Google Sheet

The submitted feedback is stored in Google Sheets with all key details:

• Traveler Name
• Trip Destination
• Rating
• Comments / Suggestions
• Submission Date

Step 6: Notify Team (Optional)

An automatic email alert can be sent to your operations or support team about new feedback received.This end-to-end process ensures a complete automated feedback loop - from sending requests to recording and tracking responses.

Top Workflow Components:

• Email Node: Sends personalized feedback form emails to travelers.
• Trigger – New Feedback Form Submission: Activates when a user fills the form.
• Append/Update Row in Google Sheet: Stores form responses in structured format.
• Send Email (Team Notification): Notifies staff about new entries.

• Top 5 Global n8n Workflow Creators: Recognized for building advanced automation for travel and hospitality.

• Experts in AI + Workflow Integration: From LLM-based assistants to end-to-end email automation.

• Custom Solutions for Travel Industry: Tailored to your destinations, packages and tone of communication.

• Data Security & Compliance: All customer data handled securely under modern encryption standards.

• Scalable Design: Easily connectable with booking systems, CRMs, or WhatsApp agents.

A mid-size travel agency implemented this feedback automation using n8n.

• Every Friday, travelers who completed trips that week automatically received personalized emails with a feedback link.
• As responses came in, the data was logged in Google Sheets, with daily summaries emailed to management.
• Within 30 days, the agency achieved a 3x increase in feedback response rate and identified top improvement areas across destinations.

This Trip Feedback Automation Workflow helps travel and hospitality businesses close the feedback loop effortlessly. It saves time, improves customer engagement and ensures every traveler’s voice is heard - all with zero manual work.

Let’s automate your feedback collection system today. visit Official Workflow Page 

Ready to automate your travel marketing calls? Contact Oneclick's AI Automation Team to schedule a free consultation.