Ever bought a shirt online, only to realise it fits like a potato sack? Or hesitated to click "checkout" because you weren’t sure if that dress would suit your body type? You’re not alone—59% of online shoppers feel dissatisfied with purchases because clothes look different in person.
Enter Google’s AI-powered Virtual Try-On, launched in May 2025—a game-changer for fashion e-commerce. This feature lets you upload a photo and see how billions of clothing items from brands like H&M, Anthropologie, and Everlane look on you, not just a generic model.
Why It Matters in 2025:
Google’s Virtual Try-On aims to bridge the gap between online and in-store shopping by:
Shoppers:
Businesses:
Google’s system combines:
Step-by-Step Guide:
Known Issues:
Google’s Fixes:
Use Cases:
Google’s Virtual Try-On is just the start. Expect:
Ready to try? Head to Google Search Labs and ditch the fitting-room lines!
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