round the blue

    Round the Blue

    Turning Travel Dreams into Clickable Realities

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    Introduction of Project

    Round the Blue is a next-generation travel-tech platform engineered to redefine how journeys are booked in the Indian travel ecosystem. Unlike traditional portals that only serve end-users, it introduces a hybrid digital marketplace where both customers and travel agents thrive. The platform empowers independent travellers with seamless flight and hotel bookings, while giving registered agents the capability to design, customise, and publish bespoke travel packages. These packages are instantly accessible to all users, merging offline expertise with online convenience. With deep integration of leading global APIs like TBO and Travelogy, Round the Blue ensures real-time inventory access, dynamic pricing control, and accurate availability, creating a transparent and competitive booking environment.

    Problem Statement

    Key Pain Points

    • Agents were crippled by a lack of tools to publish custom packages, with 25% still stuck in offline duplication, causing lost revenue.
    • Customers endured a broken and fragmented booking flow with disjointed systems, manual effort, and endless inefficiencies.
    • Dependence on rigid supplier packages left painful inventory gaps, blocking personalisation and driving significant revenue leakage.
    • Lack of clarity in package terms eroded customer trust, with 40% of bookings needing clarification and validity questioned.
    • Admins struggled without real-time oversight, leaving bookings unmonitored, conflicts unresolved, and visibility completely lost.
    • Legacy systems caused massive revenue leakage, reducing conversions and stunting overall business profitability.

    Key Metrics

    Agent adoption rate↓ 20%
    Conversion rate↓ 25%
    Revenue per booking↓ 15%
    Booking accuracy↓ 40%
    Customer return rate↓ 12%

    The Solution

    Revenue-Driven Package Builder

    Enabled agents to instantly create and publish custom packages, unlocking previously lost sales opportunities. Automation of package creation directly drives higher transaction volume and overall platform revenue.

    Unified Booking Engine

    Delivered seamless, end-to-end booking journeys for customers, removing friction and minimising manual intervention. The unified system improves satisfaction, accelerates transactions, and boosts overall booking completion rates. Faster bookings and smoother payments maximise conversion opportunities and drive sustained revenue growth.

    Dynamic API Integrations

    Enabled flexible connections with multiple supplier APIs, unlocking diverse inventory and personalised travel offerings. This prevented revenue leakage, expanded product options, and allowed agents to craft unique, high-value packages. Agents gain pricing flexibility and higher margins, turning previously lost opportunities into tangible revenue.

    Transparent Package Details

    Displayed real-time, clear, and accurate package information, building customer confidence and trust. Reducing booking clarifications and disputes directly increased conversions and repeat customer engagement. Clear terms and transparency help retain clients and boost long-term revenue per customer.

    Centralised Admin Dashboard

    Provided live monitoring of bookings, conflicts, and system activity, giving admins complete operational visibility. Real-time insights allow faster decision-making, conflict resolution, and more efficient resource management. Optimised oversight reduces losses and ensures all revenue opportunities are captured efficiently.

    Scalable Modern Platform

    Replaced outdated legacy systems with a fast, reliable, and scalable platform for growth and expansion. Enhanced performance improves user experience, operational efficiency, and overall revenue potential. Scalable infrastructure supports higher booking volumes and sustainable long-term profitability.

    A hybrid travel ecosystem enabling agents to thrive, customers to explore more, and admins to stay in control, all under one seamless booking platform.

    Our Approach

    1
    Discover
    • Review workflows
    • Market analysis
    • API audit

    Deliverable:

    Research report, API map

    2
    Define
    • Map journeys
    • Analyse pain
    • Prioritise features

    Deliverable:

    Specs, user stories, flow diagrams

    3
    Ideate
    • Prototype marketplace
    • Draft pricing
    • Design workflows

    Deliverable:

    Wireframes, concepts, process flows

    4
    Design & Build
    • Build UI
    • Implement dashboards
    • Finalise integrations

    Deliverable:

    Screens, mockups, final product delivery

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    OneClick Expertise in Various Full-Stack

    Our NodeJS developers employ various combinations of modules, frameworks, libraries, and tools to build efficient and scalable applications. Here are some common combinations in the NodeJS programming language for various purposes:

    NodeJS Center Of Excellence+OneClick IT Consultancy Angular Development

    NodeJS + Angular

    In this setup, NodeJS handles backend services and APIs, while Angular is used to build highly structured and maintainable frontend web applications. This combination is ideal for enterprise applications that require a robust client-side framework. You can Hire Angular Developers from OneClick

    NodeJS Center Of Excellence+Nest JS

    NodeJS + NestJS

    NestJS is a progressive NodeJS framework designed for building powerful, scalable, and modular backend applications. It uses TypeScript by default and supports microservices, making it suitable for complex backend solutions. You can hire nestJS developers from OneClick

    NodeJS Center Of Excellence+Fastify

    NodeJS + Fastify

    Fastify is a NodeJS web framework focused on speed and low overhead. This combination is ideal for building high-performance APIs and microservices. You can hire Fastify developers from OneClick.

    Team Structure

    RoleResponsibility
    Business AnalystTravel system mapping, use case design
    Project ManagerStakeholder coordination, timelines
    Solution ArchitectSystem architecture and technology strategy
    UX/UI DesignerCustomer and agent interface design
    Frontend DeveloperBooking engine UI, dynamic forms (React.js)
    Backend DevelopeAPI integration, business logic (Node.js)
    QA EngineerMulti-user testing, API response verification
    DevOps EngineerSystem architecture and technology strategy

    Technology Used

    Language/Framwork

    • ReactJS
    • NodeJS
    • JavaScript
    • HTML

    Frontend

    Deployment

    • Docker
    • PM2

    APIs

    • Square API
    • Twilio API
    • Google Calendar API
    • Axios
    • Google Calendar API
    • Twilio API

    Testing and Documentation

    • Swagger
    • Jest

    Validations & Security

    • React Hook Form
    • Yup
    • OTP Input
    • Passport (JT)
    • Zod

    Style and UI

    • Tailwind CSS
    • Shadcn
    • Radix UI
    • Headless UI
    • Lucide
    • Lottie
    • Recharts
    • Iconify

    Packages

    • Lodash
    • Country-State-City
    • Idle Timer
    • Toastify
    • DnD
    • date-fns
    • moment
    • date pickers

    Design Samples

    Comprehensive design system and development samples demonstrating the technical excellence and visual appeal of the Outfitter platform.

    Competitive Analysis

    ParameterYatra Round the Blue Opportunity
    Package Creation Predefined packages only, limited flexibility Agent Package Builder – agents create and publish custom packages with API flights + hotels Attract agents who want to differentiate with curated, niche packages
    User Experience One-size-fits-all interface for end customers Dual UX – separate onboarding, navigation, and tools for agents vs. customers Position as a hybrid marketplace serving both B2B agents and B2C travellers
    Admin Oversight Focus on customer-side support only Comprehensive Admin Console – monitors, moderates, and resolves conflicts Strengthen governance and reduce disputes with full-cycle oversight
    Scalability for Agents Agents act as resellers with no brand identity Marketplace where 1,000+ agents can publish their packages under verified profiles Differentiate by empowering agents as creators instead of middlemen
    Market Differentiation Competes in saturated OTA space Bridges B2C and B2B with a hybrid booking and publishing model Established as India’s first dual-sided travel-tech platform

    Project Outcomes (Targets)

    Agent Monetisation Boost

    Enabled 1,000+ agents to instantly create and publish custom packages. This streamlined workflow generated revenue and maximised agent earning potential.

    Enhanced Customer Trust

    Verified agent profiles and transparent pricing improved clarity and confidence. Customers completed bookings faster, reducing cancellations and increasing repeat visits.

    Reduced Admin Overhead

    Full-cycle dashboard moderation cut manual interventions by 50%. Admins gained real-time visibility, improving efficiency and operational control.

    Revenue from Curated Packages

    Connected end-users to exclusive, high-value travel packages beyond standard OTAs. This drove higher conversions, maximised agent margins, and boosted overall platform revenue.

    Platform Scalability Achieved

    Transformed Round the Blue into a dual-sided B2C and B2B platform. The scalable design supported growing users and complex agent workflows.

    Improved Booking Accuracy

    Real-time API integrations boosted booking precision by 38%. This reduced errors, enhanced user confidence, and maximised revenue capture.