{"id":40036,"date":"2023-12-29T15:56:09","date_gmt":"2023-12-29T10:26:09","guid":{"rendered":"https:\/\/www.oneclickitsolution.com\/blog\/?p=40036"},"modified":"2024-09-06T11:39:25","modified_gmt":"2024-09-06T06:09:25","slug":"what-if-physical-stores-could-reinvent-the-experience-virtually","status":"publish","type":"post","link":"https:\/\/www.oneclickitsolution.com\/blog\/what-if-physical-stores-could-reinvent-the-experience-virtually","title":{"rendered":"What If Physical Stores Could Reinvent the Experience Virtually?"},"content":{"rendered":"\n<p>The shock is harsh for physical stores but this crisis may be a real opportunity for retailers to finally make the shift to digital.<\/p>\n\n\n\n<p>Needless to say, the Covid-19 pandemic had a significant impact on the world economy.<\/p>\n\n\n\n<p>In recent weeks, some countries have started easing their lockdown rules and allowing businesses to operate.<\/p>\n\n\n\n<p>However, for retailers or physical stores, the recovery is not without difficulty, with a drastic drop in visits to their physical stores.<\/p>\n\n\n\n<p>Owing to the plethora of benefits of online shopping, the trend is on the rise.<\/p>\n\n\n\n<p>Especially since for 2 months, consumers have changed their consumption habits, which raises questions such as:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>How can retailers adapt to this new reality in order to optimize the customer experience, both online and in the physical store?<\/li>\n\n\n\n<li>How can brands adapt their purchasing and service experience to adapt to new consumption habits?<\/li>\n\n\n\n<li>Finally, what about using communication tools &#8211; WhatsApp, SMS or even chatbots &#8211; to streamline conversations with customers?<\/li>\n<\/ul>\n\n\n\n<p>In a sector where direct contact with customers is required, the new Covid-19 directives will have an immediate impact on the customer experience.<\/p>\n\n\n\n<p>The use of new technologies could facilitate the implementation of new processes to optimize both online and store sales.<\/p>\n\n\n\n<p>More and more businesses are, thus, investing in <a href=\"https:\/\/www.oneclickitsolution.com\/blog\/8-steps-to-launch-your-online-store\/\" target=\"_blank\" rel=\"noreferrer noopener\"><b>online store development<\/b><\/a> and virtual shopping apps to sail through this situation.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-can-physical-stores-recreate-the-shopping-experience-online\"><strong>How can Physical Stores Recreate the Shopping Experience Online?<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-rethinking-the-store-experience\"><strong>1. Rethinking the store experience<\/strong><\/h3>\n\n\n\n<p>As we know, social distancing forces retailers to reorganize the customer journey in physical stores so that it is as fluid as possible.<\/p>\n\n\n\n<p>Faced with this constraint, we are witnessing an increase in Ro-Po ( Research online, purchase offline ) which pushes consumers to look for a product online before making their purchase in-store.<\/p>\n\n\n\n<p>This purchasing method has gained popularity in the multichannel era, and even more so in today&#8217;s environment. For this, you need to begin with online store development.<\/p>\n\n\n\n<p>This involves standardizing the service and online browsing experience.<\/p>\n\n\n\n<p>Thus, brands could encourage their customers to start their act of buying online and offer them in-store meetings to ask questions, see products and finalize their shopping experience.<\/p>\n\n\n\n<p>This implies, for example, setting up reservation systems so that they can choose a time to come to the store.<\/p>\n\n\n\n<p>This will help them, ultimately, better manage traffic and their expectations.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-video-conferencing\"><strong>2. Video Conferencing<\/strong><\/h3>\n\n\n\n<p><a href=\"https:\/\/www.oneclickitsolution.com\/solutions\/cost-to-build-an-app-like-zoom\/\" target=\"_blank\" rel=\"noreferrer noopener\"><b>Video conferencing<\/b><\/a> is not just restricted to remote work.<\/p>\n\n\n\n<p>Physical stores can resort to video conferencing solutions to offer customers an exclusive viewing experience.<\/p>\n\n\n\n<p>Customers can raise a request through chatbots and specify the products of their interest.<\/p>\n\n\n\n<p>Store agents can then shortlist the stock available in-house and give the customer a real-life viewing experience over video conferencing.<\/p>\n\n\n\n<p>Customers have resorted to such kinds of experiences whether they are shopping for gifts, wedding outfits, or any precious items by consulting their family over a video call, even before the pandemic.<\/p>\n\n\n\n<p>Stores can use it to their benefit in these times too. This can also save you virtual shopping app development costs.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<div class=\"box_section_read\">\n<p style=\"border-left: 5px solid #0072bb; padding: 10px 20px; font-size: 20px; line-height: 22px; color: #0072bb; text-align: center; font-style: italic; margin-bottom: 0px; font-weight: 700;\"><span style=\"color:#000000\"> Read More:<\/span> <a href=\"https:\/\/www.oneclickitsolution.com\/blog\/advantages-of-mobile-apps-over-responsive-ecommerce-websites\/\" target=\"_blank\" rel=\"noreferrer noopener\">Top 9 Benefits of Mobile App for Your eCommerce Business<\/a><\/p>\n<\/div>\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-use-the-store-as-a-service-center-no-longer-for-sale\"><strong>3. Use the store as a service center, no longer for sale<\/strong><\/h3>\n\n\n\n<p>Social distancing, line up at the entrance to shops or even closed stores (especially in shopping centers), the recovery will not be immediate.<\/p>\n\n\n\n<p>The \u201cclick &amp; collect\u201d option is, therefore, to be preferred to lighten the workload of the delivery services and facilitate returns that have accumulated during confinement.<\/p>\n\n\n\n<p>Stores could also become a hub that will offer or send samples, for example, to customers so that they can test certain products before buying them online.<\/p>\n\n\n\n<p>Today more than ever, it is essential for companies to invest in <a href=\"https:\/\/www.oneclickitsolution.com\/services\/crm-software-development\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>CRM solutions<\/strong><\/a> that allow them to connect customer data in a single platform in order to have an overall vision of the customer.<\/p>\n\n\n\n<p>This becomes even more relevant in view of using the store as a service center and connecting the e-commerce site to customer service and in-store sales system to gain efficiency.<\/p>\n\n\n\n<p>Finally, for the store to operate as a real service center, companies will also have to provide mobile applications that allow employees to easily respond to specific requests in-store, such as product availability or stock reservation requests.<\/p>\n\n\n\n<p>If you are short on manpower, <strong><a href=\"https:\/\/www.oneclickitsolution.com\/blog\/why-are-business-chatbots-a-boon-for-the-ecommerce-businesses\/\" target=\"_blank\" rel=\"noreferrer noopener\">AI-powered chatbots<\/a><\/strong> can prove to be a great investment.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-4-use-the-new-communication-channels\"><strong>4. Use the new communication channels<\/strong><\/h3>\n\n\n\n<p>Globally, 42% of people have a smartphone and 87% of them use email. And according to recent studies, WhatsApp, Facebook and WeChat are the most popular chat apps.<\/p>\n\n\n\n<p>Using these real-time communication tools, conversational assistants or chatbots will be able to answer frequent questions from customers about a product or take virtual tours of a store so that consumers can obtain information before going there.<\/p>\n\n\n\n<p>In addition, augmented or virtual reality tools (<a href=\"https:\/\/www.oneclickitsolution.com\/blog\/how-much-would-it-cost-to-build-an-ar-application\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>AR\/VR<\/strong><\/a>) are complementary tools to help customers.<\/p>\n\n\n\n<p>Either to buy or better analyze a product before going to the store or to chat with a store assistant or a customer service agent.<\/p>\n\n\n\n<p>These communication tools can also be implemented in stores so that sellers offer a virtual experience to those who shop at home.<\/p>\n\n\n\n<p>Take the example of a customer who wants to buy new glasses from their optician.<\/p>\n\n\n\n<p>The process at the latter will now be longer because of the context: queue, cleaning of each pair before\/after each test, and more.<\/p>\n\n\n\n<p>To streamline the experience, the professional can offer a virtual online tool to try on different models of glasses so that the client can then make an appointment to try them on in-store.<\/p>\n\n\n\n<p>They will, thus, be ready in advance and this will reduce the customer&#8217;s time in the store.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.oneclickitsolution.com\/contact-us\/\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"300\" src=\"https:\/\/www.oneclickitsolution.com\/blog\/wp-content\/uploads\/2022\/04\/eCommerce-App-Development-CTA.png\" alt=\"eCommerce App Development CTA\" class=\"wp-image-54625\" srcset=\"https:\/\/www.oneclickitsolution.com\/blog\/wp-content\/uploads\/2022\/04\/eCommerce-App-Development-CTA.png 1200w, https:\/\/www.oneclickitsolution.com\/blog\/wp-content\/uploads\/2022\/04\/eCommerce-App-Development-CTA-768x192.png 768w, https:\/\/www.oneclickitsolution.com\/blog\/wp-content\/uploads\/2022\/04\/eCommerce-App-Development-CTA-20x5.png 20w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-to-conclude\"><b>To Conclude<\/b><\/h2>\n\n\n\n<p>The current crisis is proving to be an accelerator of <strong><a href=\"https:\/\/www.oneclickitsolution.com\/blog\/5-ways-to-improve-your-digital-presence-in-2021\/\" target=\"_blank\" rel=\"noreferrer noopener\">digital transformation<\/a><\/strong> for merchants to meet new security standards while maintaining a high quality of service.<\/p>\n\n\n\n<p>Once the crisis is over, we know that consumption habits will have been changed and the use of new technologies will be the norm for companies wishing to survive.<\/p>\n\n\n\n<p>It&#8217;s ideal to be ahead of the game and start moving your business online.<\/p>\n\n\n\n<p>At OneClick, we can help you with online store development, <strong><a href=\"https:\/\/www.oneclickitsolution.com\/solutions\/ecommerce-app-development\/\" target=\"_blank\" rel=\"noreferrer noopener\">eCommerce store development<\/a><\/strong>, video conferencing solutions on existing digital stores, chatbots for improvised customer service, and more.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.oneclickitsolution.com\/contact-us\/\" target=\"_blank\" rel=\"noreferrer noopener\"><b>Connect with us<\/b><\/a> to turn your ideas of moving from physical stores to online into reality.<\/p>\n\n\n\n<p>Speak to our experts who can guide you with the strategy and development solutions for online store and app development.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The shock is harsh for physical stores but this crisis may be a real opportunity for retailers to finally make the shift to digital. Needless to say, the Covid-19 pandemic had a significant impact on the world economy. In recent weeks, some countries have started easing their lockdown rules and allowing businesses to operate. However, &hellip;<\/p>\n","protected":false},"author":1,"featured_media":57568,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[791],"tags":[818],"class_list":["post-40036","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce-development","tag-ecommerce-solutions-provider-company"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.2.1 (Yoast SEO v24.8.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What If Physical Stores Could Reinvent the Experience Virtually?<\/title>\n<meta name=\"description\" content=\"Explore the possibilities of reinventing the physical store experience virtually. 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