Tag: iBeacon

How marketers are using iBeacon

Earlier Traditional marketing used to be through a banner with offers, email campaigns, aids in the newspaper any many more. But it’s not accurate to analyze the customer behavior their like, dislike. But with the evolution of Beacon …


4 key benefits of Beacons to Businesses

Beacons, the bookish definition is “an intentionally conspicuous device designed to attract attention to a specific location”. They match the expectation in the advertising world for all the companies due to their inherent characteristics. Fortune 500 companies are …