Tag: Beacon Technology

How marketers are using iBeacon

Earlier Traditional marketing used to be through a banner with offers, email campaigns, aids in the newspaper any many more. But it’s not accurate to analyze the customer behavior their like, dislike. But with the evolution of Beacon …


Beacon Technology and its Evolution

Beacon in the traditional world is descried as “Intentionally conspicuous device designed to attract attention to a specific location”. Modern era distinguishes them as a physical device that broadcast advertisement information in small bytes to nearby electronic portable …