Lively racks up $4 million to become the Warby Parker of lingerie

Bras designed and sold by Lively. Following in the footsteps of Warby Parker, Everlane and Bonobos, a New York City startup called Lively has raised $4 million in seed funding to grow its direct-to-consumer lingerie brand. Incorporated as Intimates Online Inc., Lively was founded by CEO Michelle Cordeiro Grant, a long-time fashion insider. Working previously within the online division of Victoria’s Secret, and at… Read More


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