Big data can’t bring objectivity to a subjective world

Close-up of a statue of Goddess of Justice, New Delhi, India It seems everyone is interested in big data these days. From social scientists to advertisers, professionals from all walks of life are singing the praises of data science. In the social sciences, many scholars apparently believe it will lend their subject a previously elusive objectivity and clarity. However, when it comes to the social sciences, big data is a false idol. Read More

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