Amazon launches its newest private label, Wickedly Prime

wickedlyprimeheader Amazon’s push into the private-label business continued this month, with the launch of its latest brand, Wickedly Prime. Unlike Amazon’s more recent entries in the private label space, such as Happy Belly, Mama Bear and Presto!, Wickedly Prime is the first brand since the debut of Amazon Elements two years ago to make its affiliation with Amazon known. This represents a… Read More

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