Adobe acquires video ad company TubeMogul for $540M

Bee Partners' Michael Berolzheimer (center) with TubeMogul cofounders Brett Willson and John Hughes on July 18, 2104, the date of TubeMogul's IPO. Adobe has agreed to acquire TubeMogul, a platform for buying and measuring digital video advertising. Adobe says it will pay $14 per share, for a total acquisition price of $540 million. The addition of TubeMogul is supposed to add a strong video component to the Adobe Marketing Cloud, which already covers, search, display and social advertising (and already includes Adobe Primetime, a… Read More

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